Day: August 5, 2025

The Psychology of Fit: Rebecca Monet on Purpose, People, and Performance in Franchising

Posted on by

Franchising is more than systems and support—it’s about people. And no one understands the psychology of fit better than Rebecca Monet. In a recent episode of the MustardHub Podcast: Voices Behind the Build, host Curtis Forbes sat down with Rebecca to explore how human behavior, emotional intelligence, and cultural alignment shape franchise success. From hilarious[…]

Capital vs. Risk Tolerance: Why Your Candidates Aren’t Moving Forward

Posted on by

When evaluating franchise candidates, it’s tempting to focus solely on the numbers. Do they have the financial capital? Do they meet the liquidity requirements? Are they credit-worthy? But what often gets overlooked—and can be far more influential in a candidate’s decision—is the balance between the capital they have and the risk they’re willing to take.[…]