In franchising, the goal isn’t simply to award franchises — it’s to award them to the right people. Strong brands understand that franchisee selection is one of the most important decisions a franchisor will ever make. The wrong franchisee can create operational issues, damage brand reputation, and impact unit performance. The right franchisee, on the[…]
Why do some candidates move decisively through due diligence while others stall, question everything, or constantly ask for “one more option”? The answer often isn’t financial.It’s psychological. In this month’s broker webinar, Rebecca Monet explored three powerful NLP Meta Programs — unconscious mental filters that shape how individuals process information and make decisions. Understanding these[…]
Getting More Franchise Candidates to the Finish Line: A Broker’s Guide Every franchise broker has experienced it. A candidate looks great financially. They’re engaged during discovery. They seem excited about the opportunity. And then… momentum slows—or stops entirely. Often, the issue isn’t qualifications. It’s mindset. That’s where NLP Meta Profiles come in. Meta Profiles are[…]
Growing a franchise isn’t just about generating more leads—it’s about creating systems that consistently attract the right candidates, nurture them over time, and support franchisees long after the sale. In this recent Zorakle webinar, business systems strategist Brian Hardy joined Rebecca Monet to unpack what “scaling smart” really looks like for modern franchisors. The message[…]
Scaling Smart: Systems for Growing More Franchise Locations (and Helping Each One Succeed) For many franchisors, growth is both exciting and frustrating. You want to open more locations. You know there’s demand. But somewhere between lead generation, qualification, onboarding, and ongoing support, things get stuck. Leads fall through the cracks. Franchisees feel overwhelmed. Growth slows—or[…]
Franchise success begins with the right match—and Zorakle Profiles has turned that truth into science. On Thursday, December 11 at 1:00 PM CT, join Rebecca Monet, CEO and Chief Scientist of Zorakle Profiles, for an exclusive webinar:The SpotOn! Match: Turning Behavioral Science into Better Franchise Connections. This session is designed for both franchisors and brokers[…]
The Growing Opportunity Emerging franchise brands are capturing the attention of both brokers and investors—but only if they’re ready. During Zorakle’s October Webinar, Rebecca Monet, Adrienne Leigh, and Lisa Welko explored what differentiates a promising new franchisor from one that isn’t quite ready for prime time. Proof of Concept Builds Trust The first thing brokers[…]
On Thursday, October 23 at 1:00 PM CT, Rebecca Monet will host an exciting webinar featuring two respected industry leaders: Adrienne Leigh and Lisa Welko. Together, they’ll tackle an important and often overlooked topic—Emerging Franchisors. For brokers, the question is clear: Should I introduce my candidates to emerging brands? While established franchisors bring stability, emerging[…]
Franchise growth isn’t just about generating leads—it’s about finding the right candidates who align with your culture, values, and business model. Too often, franchisors spend countless hours and resources on prospects who simply aren’t the right fit. That’s where Zorakle Profiles can change the game. Our science-based assessments go deeper than surface-level qualifications. By uncovering[…]
The world of franchising is evolving rapidly, and one trend is impossible to ignore: the rise of multi-unit and semi-absentee ownership. In our most recent webinar, hosted by Rebecca Monet of Zorakle Profiles, we explored the latest data, emerging patterns, and practical strategies that are reshaping how brokers and franchisors approach franchise growth. Multi-Unit Operators:[…]
The franchise industry is changing fast. Candidates are increasingly drawn to multi–unit ownership and semi-absentee models, seeking scalability, flexibility, and higher returns. But what do these shifts mean for brokers and franchisors? On Wednesday, September 17 @ 1:00 PM CT, Rebecca Monet will lead a rare joint webinar that brings brokers and franchisors together to[…]
Franchise brokers know that matching candidates with the right opportunities takes more than just surface-level information. It requires understanding the deeper values, motivators, and fears that influence decision-making. That was the focus of the August Broker Webinar, where Rebecca Monet shared practical insights on how to interpret candidate assessments and use them to guide meaningful[…]