Franchise growth is often measured in new unit openings. But one of the most powerful — and often overlooked — growth strategies in franchising isn’t about expansion at all. It’s about succession. A recent article by Monica Feid in FranchiseWire, “Resale Revolution: How Franchise Succession Yields Success,” highlights why franchise resales are becoming a strategic[…]
When franchise candidates stall, ghost, or back away from the finish line, it’s easy to assume they’re not serious or the timing isn’t right. But more often than not, what’s really happening beneath the surface is fear—disguised as logic. That’s where SpotOn! Profiles become a game-changer. They’re not just personality assessments or preference reports. When[…]
Franchise brokers know that matching candidates with the right opportunities takes more than just surface-level information. It requires understanding the deeper values, motivators, and fears that influence decision-making. That was the focus of the August Broker Webinar, where Rebecca Monet shared practical insights on how to interpret candidate assessments and use them to guide meaningful[…]
Our July Broker Webinar was one of our most interactive sessions yet—and we’re bringing it back by popular demand! Join us Thursday, August 7 at 11:00 AM CT for an all-new, hands-on session where we’ll dive into Real Candidate Profiles together. Whether you’re a new broker or an experienced pro, this collaborative workshop will strengthen[…]
In our July 2025 Broker Webinar, Rebecca Monet provided a detailed, real-world walkthrough of the SpotOn! Profile—one of the most powerful tools in a broker’s toolkit. Using a live candidate example, Rebecca demonstrated how to interpret psychographic data to improve every stage of the discovery process. We explored: Brokers left with a clearer understanding of[…]
Are you ready to take your understanding of Zorakle Profiles to the next level? Whether you’re just getting started or you’ve been using the tools for years, our July Broker Webinar is designed to deepen your knowledge, enhance your skills, and help you serve your candidates more effectively. Join us on Thursday, July 10 for[…]
Fear is one of the most powerful—and underestimated—forces in the franchise development process. It’s the invisible wall that keeps qualified candidates stuck in indecision. It causes delays, ghosting, and last-minute cold feet. But what if fear wasn’t the enemy? What if it was a roadmap? In our June franchisor webinar, we explored how fear manifests[…]
Welcome Aboard: Bee Organized Best friends Kristen Christian and Lisa Foley, who had been organizing enthusiasts since junior high, founded Bee Organized in 2015 in Overland Park, Kansas. After taking careers in corporate roles and subsequent breaks to raise children, they discovered that organization helped bring clarity and peace to their lives. With the desire[…]
Not all franchisees start with the same level of experience. Failing to account for their training needs is like handing a beginner pilot the keys to a commercial jet with minimal instructions—an oversight that can lead to costly consequences. Some franchisees require significantly more support than anticipated, straining resources and negatively impacting the franchisor’s bottom[…]
Welcome Aboard: Alpha Sports Performance Medicine Alpha Sports Performance Medicine was founded by Dr. Ben Bumguardner, an experienced sports chiropractor who had worked extensively with Olympic‑level athletes and elite competitors. Motivated by his own athletic background and a belief in holistic, top-level care, Dr. Bumguardner established the clinic to provide personalized, multidisciplinary sports medicine—ranging from[…]
Trusting gut instincts alone when selecting franchisees is like choosing a business partner based on a handshake instead of reviewing a contract. While intuition plays a role in decision-making, relying solely on subjective impressions is a high-risk strategy that often leads to costly mistakes. The Problem with Gut Feelings Human intuition is shaped by biases,[…]
Welcome Aboard: Naz’s Halal Naz’s Halal Food was founded in 2009 by cousins Naz and Kareem, both public school teachers in New York City, and coming from a family rooted in restaurant ownership. What began as a passion project and side hustle—a halal food truck in Queens serving rice platters, gyros, wings, burgers, and more—quickly[…]