Attorney, advocate and franchise advisor April Porter joins Rebecca Monet and Tracy Kawa on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.
Porter has an inner justice compass; a due north. She has been fighting for the underdog and the victimized most of her life. As a prosecuting attorney she worked tirelessly to bring justice to the victims of child abuse, sex offenses and murder.
After 10 years she left the world of law and entered the franchise space. She quickly realized there were some ‘gaps’ between her experience and skills and the franchise model. She was overwhelmed with the magnitude of responsibilities in areas that she was unfamiliar with including marketing, sales, employee development and financial management.
With much introspection and a problem-solving mindset she immersed herself in learning how to be a successful business owner. Ultimately April became an award winning, multi-unit franchisee.
Listen in as April shares how her passion and purpose have collided by helping franchisees and franchisors think, strategize and execute.
Meet April Porter
As an award-winning entrepreneur with a proven record of success, April has experienced first-hand the joy of building a business that creates a dream life.
She is fulfilling her mission of teaching franchisees how to fill the gap between the franchise model and the executive-level know-how needed to increase revenues, build a reliable team, and scale to multiple locations.
When she started as a first-time business owner, April was overwhelmed with the magnitude of responsibilities in areas that she was unfamiliar with (marketing, sales, employee development and financial management), so she fully immersed herself in learning how executives think, strategize, and execute.
April’s approach to franchise ownership created explosive growth. She expanded to four locations in record time by cultivating a team of employees personally invested in exceeding expectations and maximizing performance. She used a strategic plan to motivate and empower everyone to drive toward the mission of reaching their BHAG, allowing April to delegate the daily operational tasks and become an absentee owner.
With a passion for mentoring Franchisees, she began teaching the formula to multi-unit success – an evolution from an employee role inside the business into an Entrepreneur overseeing growth and expansion.
April loves finding ways to simplify business ownership by breaking down concepts into easy-to-implement, step-by-step processes and introducing out-of-the-box strategies that separate her clients from their competitors.
As a 3x winner of St. Louis’ Top 50 Fastest Growing Companies, an AAFD Trailblazer Award recipient, and an International Best-Selling Author, April is the go-to specialist for optimizing the systems that make delegation possible, implementing marketing and sales strategies with a high ROI, developing an elite team, and scaling to multiple franchise units.
As a former trial attorney and Judge, April understands the legal agreements and teaches franchisees to think and act like CEOs within the brand standards of the franchise model they love, setting her apart from other coaches.
April believes that franchising provides an awesome business model that benefits from a franchisee proficient in leadership, marketing, sales, and financial management skills, with a growth mindset.
April is dedicated to mentoring franchisees that want to enjoy life, enhance their impact on the world and crush the competition.