Recovering perfectionist, Ashley Mitchell joins Rebecca Monet and Tracy Kawa on this episode of The Franchise Woman podcast: Where Passion and Purpose Collide.
Listen in as she talks about the importance of flexibility and how she focuses on relationships and results rather than doing things perfectly.
Ashley also shares strategies for building a synergistic team including the ‘team walk and talk’. Simply put each member puts on a pair of tennis shoes calls into a central phone number on their cell phones then heads out the door for a walk together. Topics flow freely, sometimes having nothing to do with business. It’s a time to connect, laugh and brainstorm together.
What a fabulous idea!
Meet Ashley Mitchell
Ashley Mitchell has spent her entire career in marketing and communication roles. She has held several positions in which she was responsible for creating and driving marketing strategy, overseeing the growth of business through all aspects of consumer marketing and communication, contributing to overall strategic planning as part of company leadership teams and executing high-profile events, including roles with The Walt Disney Company and child service-focused franchises.
Based on her experience, she understands the importance of protecting a highly revered brand while simultaneously translating the larger brand message to a regional and local level.
In her current role as SVP of Marketing at Streamline Brands, Ashley sits on the executive leadership team and oversees marketing strategy for all lines of the business (consumer, franchise development and mergers & acquisitions) for the industry’s largest franchisor and operator of swim schools, operating as SafeSplash, Saf-T-Swim, Swimtastic, SwimLabs and Miller Swim School.
Ashley has consistently been recognized as a leader in the franchise industry, most recently as a Top Franchise Influencer in 2022.
Learn more about Ashley Mitchell
Learn more about Streamline Brands