What is the appeal to owning a franchise in the service industry? This article written by Eddy Goldberg explores the reasons why one should consider a service brand. Selling points can include a lower cost of entry, fewer employees, no retail storefront, no perishables, a simpler business model, and the ability to work from home. The[…]
In every village there is a wise woman. In the Village of Franchising, her name is Edith. Edith Wiseman is the President of FRANData, a leading franchise market research firm. Listen in as Edith takes off her ‘hard data’ hat and reveals her warm fuzzy heart in today’s episode of The Franchise Woman podcast: Where[…]
Welcome Aboard: NutritionHQ NutritionHQ is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high performing franchisees from low performers. Welcome Aboard NutritionHQ. About:[…]
In this episode of Franze and Friends, Rebecca shares the science behind Zorakle Profiles and explains how franchisee profiling benefits both the franchisor and the franchisee in the franchise selection process. Rebecca also shares how her experience as a therapist led to the creation of Zorakle Profiles. If you want to learn more about the[…]
Who says smoothies won’t sell in a cold climate?! Pam Vivio and her husband Mijo, co-founders of Beyond Juicery + Eatery believed cold, delicious and healthy smoothies would be welcomed in any climate including Michigan. And boy were they right! Listen in as Pam Vivio shares her story on this episode of The Franchise[…]
Our clients are raving fans. “Zorakle Profiles is an incredible tool for a Franchisor. Finding the “perfect fit” is the most crucial piece of our qualification process. I am amazed at how accurate the Zorakle assessment tool is. It also serves as a powerful sales tool in our presentations to prospects. With Zorakle, we have[…]
Welcome Aboard: Magnolia Soap and Bath Co Magnolia Soap and Bath Co is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high performing[…]
We predict Amy Phillips, President and CMO at Altitude Trampoline Parks will write a best-selling book entitled: The One Big Win. She’ll travel world-wide speaking to large audiences about the same topic. And you and I will be able to say we knew her when. You’ll want to listen in to Amy’s interview on The[…]
Our clients are raving fans. “I am hugely convinced that profiling franchisees saves franchisors time and costly mistakes and that getting the right franchisee can ‘make or break’ your brand. Zorakle Profiles is an amazing tool that I recommend for any franchisor, early or established, who wants to maximize growth by putting the right people[…]
Welcome Aboard: Casa de Corazón Casa de Corazón is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high performing franchisees from low performers.[…]
Listen in to Ray Titus, CEO of United Franchise Group on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide. Ray answers these and many more questions: How a man running several successful companies mentally shifts when going from one meeting, situation or decision to another in a split second, all while[…]
Our clients are raving fans. “Rebecca Monet is amazing! She is a scientist who has the unique ability take complex information and present it in an engaging way that is understandable, applicable and fun. We have implemented the Zorakle tool into our organization, which has added tremendous value to how we recruit franchisees. Additionally, she[…]