What happens when the fast pace of corporate life collides with personal anxiety, burnout, and the craving for purpose?
If you’re JoJo Struebing, you leave the tech industry behind and build a wellness franchise that offers others what you desperately needed: healing, clarity, and calm.
JoJo, the founder of Altered States Wellness, shared her compelling story on The Franchise Woman Podcast—a journey that began with tech sales and now lives in float tanks, cold plunges, infrared saunas, and red light therapy rooms.
From Corporate Success to Personal Breakdown
JoJo began her career at tech giants like Microsoft and HP. Though she was outwardly successful, she felt a deep internal misalignment. The stress, the pressure to perform, and the lack of passion led her to alcohol as a coping mechanism.
Eventually, JoJo chose sobriety—and in doing so, embarked on a journey of self-awareness and healing. That path included wellness practices that would become the foundation of her future business.
Discovering the Power of Float Therapy
During her recovery, JoJo explored a variety of therapies to calm her mind and body. One stood out: float therapy.
As she described in the podcast, floating gave her space to quiet her thoughts, process emotion, and reconnect with herself. It became not just a wellness tool—but a lifeline.
Building a Business from Healing
Her first step into entrepreneurship was opening a CBD franchise. That experience taught her about franchising—and what she wanted to do differently.
Eventually, she and her husband rebranded, launching Altered States Wellness. The concept blends science-backed modalities like:
- Float therapy
- Infrared sauna
- Red light therapy
- Cold plunging
Each service is designed to help clients regulate their nervous systems, reduce inflammation, boost mood, and access deeper states of calm.
A Franchise Rooted in Purpose
JoJo’s mission goes beyond offering trendy wellness services. She’s building a business that helps others do more, feel more, and become more.
Her motto: “On the other side of fear is freedom.” It’s a lesson she learned from her father—and one she lives every day.
She now helps others find that same freedom, whether it’s managing anxiety without pharmaceuticals or stepping into entrepreneurship with intention.
Trends in Wellness: Community and Biohacking
JoJo is also seeing rising demand in wellness—especially in group experiences and longevity-focused tools. Cold plunge and sauna sessions are on the rise, red light therapy is trending, and people are craving community-based wellness events.
Altered States Wellness is meeting that demand, offering immersive wellness experiences that heal both body and mind—while fostering human connection.
Final Thoughts
JoJo Struebing’s story is a reminder that self-awareness, vulnerability, and purpose are powerful tools for transformation. What began as a personal healing journey is now a national franchise movement.
With Altered States Wellness, JoJo is creating a space where others can find their calm, unlock their potential, and maybe even discover their own superpowers.