Carly Wooley went from being a big fish in a small-town pond to super connector in the ever-growing franchise pond.
She was raised in a small town in Alabama and graduated in a class of only 24 students. Then off to Auburn University with a population of 24,000 where she learned how to connect and build relationships quickly.
Today Carly is the Senior Director of Advertising promoting the many initiatives at the International Franchise Association. Carly has a mindset of serving others. In this episode of The Franchise Woman podcast: Where Passion & Purpose Collide, she shares her secrets for connecting and building relationships in a remote environment.
Meet Carly Wooley
Carly is the Senior Director of Advertising for the International Franchise Association, the world’s largest membership association for franchisors, franchisees, and suppliers.
In her current role, Carly leads the advertising department where she is responsible for all advertising media and sponsored content opportunities available through the IFA, as well as helping member companies develop advertising strategies to reach their goals. Prior to joining the IFA in 2008, Carly was an account sales executive for an NBC affiliate television station.
Carly received her Bachelor of Science degree in Marketing from Auburn University. She currently resides in the Auburn, Alabama area with her husband, Jeff, and their two sons. Carly was listed by Entrepreneur magazine as a Top Influential Women in Franchising in 2022.
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