by Michele Rempel
Has there ever been a time when the call for a connection between business and social causes has been stronger? When many consumers expect businesses to take a stand on the social issues of the day? Several events in the US this year have caused a large number of businesses to inform their customers and audiences of their positions on everything from the pandemic to Black Lives Matter to sex trafficking to the upcoming Presidential election choices. “Cause marketing” is now the norm, and customers who see your marketing and visit your website often want to know where your business stands on various issues.
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