Dawn Abbamondi knows how to dig deep and get ‘the story’. On this episode of The Franchise Woman podcast: Where Passion and Purpose Collide she shares her secrets to trust, intimacy and uncovering the real story of a company or person. Her recipe allows even those without a natural tendency to small talk to have meaningful, insightful and fun conversations.
Join Rebecca Monet and Tracy Kawa on this ‘get the scoop’ on anyone journey with Dawn!
Meet Dawn Abbamondi
Dawn joined the SMB team in the fall of 2011 and brings with her extensive retail and franchising experience in the coffee, food, convenience, gift and floral industries. Working with SMB’s franchisor clients, Dawn leads the areas of marketing, social media, public relations, web development and lead generation as well as contributing to organization and operations process development.
In over 20 years in the franchising industry, she has managed several brand acquisitions for expansion into new markets, which involved brand integration and re-imaging. She has been a category buyer managing over $20 million in margin revenues and has led marketing initiatives including the creation of monthly promotions, POP design, media and advertising budgets for systems from 35 units to 1000 units. She acted as the corporate liaison for franchise advisory councils and managed operations for a Philadelphia based franchise system. Dawn has also been a franchisee, overseeing operations and marketing development for a retail unit.
Dawn has a Bachelor’s Degree in Architectural Engineering from Drexel University and has continued graduate study in the areas of Marketing and Business Administration. She enjoys sharing her experience with companies who are learning how to franchise as well as those who want a fresh perspective of where they fit in the industry and how best to expand into new markets.
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