Kyla Dufresne, CEO and Founder of Foxy Box Wax Bars, is a straight shooter. Often opinionated and always transparent, Kyla fosters a systematic culture built on clear values and principles.
She joins Rebecca Monet and Tracy Kawa this week on The Franchise Woman podcast: Where Passion & Purpose Collide. Listen in as she shares a bit about her Recipe for Success.
Meet Kyla Dufresne
Kyla is an adventurous, motorcycle-riding, ultra-capable, Step Mamma who is passionately building an exciting brand that has had a positive ripple effect on the lives of women around the world. The Foxy Box brand is leaving a footprint of simple, engaging and self-empowering principles that allow women to live a life of choice. Kyla’s authentic, kind, yet non-BS approach allows women to celebrate their uniqueness and stand in their true power.
In her early twenties, Kyla started a small t-shirt line and sold them at music festivals and markets. But her entrepreneurial radar went on high alert when she noticed the gap in the market for affordable and quick Brazilians. As a visionary, Kyla could see that women would become loyal to an upbeat, fun and retro place that promised the best waxing experience ever. She started Foxy Box in 2012 when she found the need for a go-to place to be waxed in the Victoria area.
Kyla left her career as a certified mental health worker to show the world a foxier way. What started as a small wax bar in the back of a jewelry shop, with a sandwich board and prices on a chalkboard, has grown into a thriving business operating out of multiple locations across Vancouver Island and the Mainland. Not only is Kyla a visionary and an inspiring leader, but her development of the Foxy Box Family has attracted over 70 engaged team members who come to work proud to provide total convenience, unmatched consistency and the best waxing experience ever. Period.
Kyla’s leadership, ambition and sense of humor have instilled a culture throughout the brand that inspires women to feel powerful and energized, from the front lines to the end-user.
Learn more about Kyla Dufresne
Learn more about Foxy Box Wax Bar