Laura Spaulding, Founder and CEO of Spaulding Decon the fastest growing crime scene clean-up franchise talks about common misperceptions prospective franchisees have of franchisors.
Franchisors are real people.
Franchisors are real people with backgrounds similar to the franchisees attracted to their franchise concept, Laura says. They have gotten their hands dirty and invested their time, money and energy into an idea. They are risk takers, hard workers and incredibly focused on building a business.
Franchisors understand the power of systems.
In fact, Laura is a shining example of a franchisor who started with nothing but an idea and lots of grit. She has a background in the military and as a police officer. These careers highlighted the importance of structure and systems in building a business.
Franchisors and franchisees want to call their own shots.
Although she appreciated the structure these careers offer within her was a true entrepreneur who wanted freedom to design her future. Now, isn’t that what most franchisees are looking for a way to leverage systems yet call your own shots?
Listen in to Laura Spaulding and Rebecca Monet of Zorakle Profiles in this SpotOn! Chat: https://youtu.be/0hV1miG1ytQ