Marci Kleinsasser, Vice President, Marketing at Handyman Connection joins Rebecca Monet and Tracy Kawa on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.
As a teenager Marci stocked shelves and worked the cash register at her dad’s The Medicine Shoppe franchise. Little did she know that franchising would turn out to be a true passion. Her passion shows in her contagious glass is always full attitude, her uncanny ability to traverse obstacles and help her franchisees grow marketing share.
Listen in and be inspired as we talk collaborative cultures and individual significance and how she and Handyman Connection fosters a sense of family. Marci provides advice on what to do with the Negative Nellie should someone be having a bad day.
Meet Marci Kleinsasser
Marci is the Vice President, Marketing for Handyman Connection, the original home improvement and remodeling franchise concept with over 60 locations in North America. In her role at Handyman Connection, Marci heads up all consumer and franchise marketing.
Prior to joining Handyman Connection in 2012, Marci led the marketing teams for some well-known brands in franchising – PuroClean, Coverall, Benihana, Kenny Rogers Roasters and Domino’s Pizza. She also worked on the agency side at Tinsley Advertising and BBDO South for brands like Premier Cruise Lines, Mayor’s Jewelers and Burger King, and worked in partnership marketing at Alamo Rent A Car.
With more than 30 years of marketing experience for mostly franchise companies, Marci is fanatical about brand experience and franchisee success. Marci holds a Bachelor of Science in Communications from Florida International University, a Franchise Mini-MBA from Nova Southeastern University and is a Certified Franchise Executive by the International Franchise Association.