Melinda Emerson, aka The Small Biz Lady, is back this week on The Franchise Woman Podcast. She joins Rebecca Monet and Tracy Kawa to talk about her journey to unveiling her true passion and purpose.
Like many, Melinda thought she knew what she wanted to do with her life. But once out of college and into the corporate world she found herself miserable and hating her job. A fateful turn of events would have her reassessing everything. Two years later she was on a completely different path – one filled with satisfaction and happiness.
Listen in to hear the rest of the story and learn about Melinda’s upcoming how to become a Brand in Demand Live event in Philadelphia September 21-23, 2023.
Meet Melinda Emerson
Melinda Emerson helps Fortune 500 Companies effectively target and retain small business customers. As CEO of Quintessence Group, Melinda Emerson “SmallBizLady”, is an expert on small business from three perspectives:
• Advising Small Businesses through the crucial developmental stages.
• Advising Fortune 500 companies how to market to small businesses.
• Helping Small Businesses and Fortune 500 customers use digital marketing effectively.
Ms. Emerson has advised companies such as Pitney Bowes, VISA, FedEx, Verizon, Xerox, The Hartford, American Express, and Sam’s Club on how to construct media, social media and marketing strategies to increase customer growth in the small business market.
She draws on her 20+ years of combined front-line and executive management in business and entrepreneurial situations. She shares her small business insights and knowledge through many media, including her blog “succeedasyourownboss.com.” Her content is widely read reaching over 3 million readers each week. She is also a former columnist for the New York Times. Her articles are featured in many publications such as Entrepreneur, Smallbiztrends.com, Black Enterprise and Essence. She is frequently tapped to speak about small business issues on media such as Fox News, CNBC, MSNBC, NBC Nightly News, and in the Washington Post, The Wall Street Journal, Fortune and Inc. Magazines, Forbes Magazine named the #1 Woman for Entrepreneurs to follow on Twitter.
She is an author and speaker whose expertise includes small business start-up, sales development and social media marketing. She is the national bestselling author of “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works,” 2nd edition, the E-book, “How to Become a Social Media Ninja” and her latest Fix Your Business, a 90-day strategy to get back your life and reduce chaos in your business. She regularly delivers keynotes to entrepreneurs and corporations who target small businesses.
Learn more about Melinda Emerson on the Succeed as Your Own Boss website.