Self Esteem Brands acquires Basecamp Fitness and The Bar Method.
Two separate acquisitions for Self Esteem Brands, Basecamp Fitness and The Bar Method, “could not be more different,” said John Pindred, CFO of the franchisor that also has Anytime Fitness and Waxing the City under its umbrella.
“The Basecamp one resulted from a founder-to-founder relationship that developed over a year and a half. We negotiated that deal directly with the founder/seller, Nick Swinmurn. He’s a serial entrepreneur and he was the founder of Zappos,” the online shoe retailer. “He really wanted to find the right home for his Basecamp brand and he was looking for a buyer that could scale his franchise globally,” Pindred said.
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