Welcome Aboard: btone FITNESS
btone FITNESS was founded by Jody Merrill, who opened the first studio in Lexington, Massachusetts, in 2010. Merrill, a former speech therapist, first encountered the Megaformer workout while training for a triathlon in San Diego. She was immediately drawn to the method’s ability to deliver a powerful, low-impact, full-body workout that emphasized strength, stability, and endurance. Inspired by her own results and convinced of its potential, she decided to bring the concept back home to the Boston area, creating btone FITNESS as a community built around smarter, more efficient training.
At the core of btone’s success is its signature 45-minute class, often referred to as “Pilates Remixed.” Unlike traditional Pilates, btone incorporates a custom-engineered reformer machine known as TONEy, designed to provide resistance-based training that engages muscles in a slow, controlled manner. This unique approach allows participants to build strength and flexibility simultaneously while minimizing strain on joints. Every class is scalable, making it accessible to both beginners and seasoned athletes, and emphasizing functional fitness that translates to everyday life.
From a single location in Lexington, btone has grown into a thriving fitness brand with more than 20 studios across Massachusetts and beyond. Its rapid expansion reflects both the demand for innovative fitness solutions and the strength of its franchise model, which empowers local owners to create welcoming, result-driven communities. Today, btone continues to stand out as a brand committed to efficiency, inclusivity, and results—offering a workout experience that is both challenging and sustainable for long-term health.
What others are saying about: Btone FITNESS
“LOVE LOVE LOVE this studio! I’m a physical therapist and I send all of my patients to the studio. Classes help with my hip issues and I know my obliques and core are stronger thanks to the skilled instructors. Without a doubt, btone helps build strength and flexibility.” -Actual client review
Right-Fit Franchisees
btone FITNESS is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high-performing franchisees from low performers. Welcome Aboard btone FITNESS.
Learn more about: btone FITNESS