by Michelle Hummel
As a franchisee trying to grow your customer base, you know there are two keys to success: positive word of mouth and advertising. Making your customers completely happy once they’re in your care is tough enough but knowing where and how to advertise effectively can be overwhelming.
You undoubtedly have been approached by local ad reps for radio, TV, magazines and newspapers. These advertising costs can be astronomical, and they don’t always result in a cost-effective return on investment.
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