What happens when entrepreneurial grit meets franchise expertise? You get Brittney Lincoln.
On this week’s episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Brittney Lincoln—co-founder of Limitless Franchise Growth and the visionary behind Females in Franchising—for an energizing, insightful conversation on business, leadership, and community.
A Journey Rooted in Resilience
Brittney’s path into entrepreneurship began in 2010, in the wake of the 2008 economic downturn. Armed with a business degree, firsthand experience from working in a women-owned boutique, and an “if not now, when?” attitude, she opened her first business. Though it didn’t work out as planned, the lessons she learned became the foundation for a thriving career in franchising.
Responsible Growth Starts with the Right People
Today, Brittney leads Limitless Franchise Growth—a team dedicated to helping emerging franchisors scale with integrity. She emphasizes the importance of profitability, operational support, and founder alignment as cornerstones of responsible growth. “Just because someone took your money and made you a franchise doesn’t mean you’re ready to start selling franchises,” she says candidly.
Her goal? Help brands avoid costly missteps, grow intentionally, and attract the right people to their system—not just any people.
Introducing: Females in Franchising
Brittney’s passion for building community and elevating women led to her newest venture: Females in Franchising, an online membership platform launching soon. Designed to connect, mentor, and uplift women in franchising—from executives to franchisees to vendors—the platform offers:
- A networking hub with intentional reciprocity (a “give and get” wall)
- A job board to help women find opportunities and companies discover top-tier talent
- Mentorship “office hours” where experienced leaders provide advice and support
With less than 30% of franchise businesses owned by women, and even fewer in executive roles, Brittney’s goal is to fill the gap and offer what she wishes she had 13 years ago—a sisterhood of support and understanding.
Final Thoughts
Brittney’s story is one of resourcefulness, perseverance, and purposeful leadership. Whether she’s helping a brand find its first franchisee or launching a movement to empower women, she leads with heart and strategy.
🎧 Catch the full episode now and discover why responsible franchising and meaningful community can change everything.