Marcos Moura knows very little about fishing. I doubt he knows the difference between a trout or salmon, and he certainly has no idea what bait or tackle to use to hook either. However, that does not prevent him from being a world class fisher of men!
Marcos Moura has successfully recruited more than 140 franchisees into the Amada Senior Care business. Not just anyone, but a very specific type of individual. One that is perfectly suited for a high trust, high credibility sales role required to be successful as an Amada Senior Care franchisee.
Mastering any craft, including catching the biggest fish, requires careful study of your subject. And study and test and study again is exactly what he did. Marcos has learned not just what pond, lake, or ocean to fish in but the bait and tackle necessary to catch the biggest fish with the greatest potential for success.
Listen in to hear his story and thoughts on high-impact franchise recruitment on this episode of The Franchise Woman Podcast: Where Passion & Purpose Collide.
Meet Marcos Moura
Marcos Moura is co-owner and Chief Development Officer of Amada Franchise Inc., a brand dedicated to enriching the lives of our rapidly aging population.
Marcos has helped hundreds of entrepreneurs find and start businesses that allow them to live life on their terms and do work that is meaningful to them, their families, and their communities.
He holds an MBA from the University of Southern California (USC) and works and lives in San Clemente, CA, with his wife and three boys.
Learn more about Marcos Moura
Learn more about Amada Senior Care