One thing we can always depend on is a little (or a lot) of crossover and copycatting of features between the social media platforms. Google tried to make a go of “Google Plus” after the rise of Facebook. Twitter had Vines and now regrets getting rid of them after the surge of TikTok. Facebook offers Stories (and of course now owns Instagram), and Instagram decided to give TikTok some competition with “Reels,” which debuted last August.
“Although Reels is largely used by individuals, businesses can and are engaging their audience and prospects by using this relatively new feature.
With Reels, you can record and edit 15-second multi-clip videos with audio and effects. You can share these reels with your followers and make them available to a wider Instagram audience through “Explore”. In Explore, anyone has the chance to become an Instagram “creator” and reach a worldwide audience.
Read the full article here: https://issuu.com/thefranchisewoman/docs/tfwmarch2021pages/48