Starting a business is no small feat—especially in a male-dominated industry. But for Brooke Yobo and Lindsay Keyser, the challenge was worth it.
On the latest episode of The Franchise Woman Podcast, hosts Rebecca Monet and Tracy Kawa dive into the incredible journey of these two sisters, who transitioned from corporate America to launching DRYmedic, a restoration franchise serving Southwest Florida.
The Leap from Corporate to Entrepreneurship
Brooke and Lindsay grew up watching their entrepreneurial father, but they took different paths—Brooke in human capital operations and Lindsay in marketing. Despite their successful careers, they both felt drawn toward owning a business.
Initially, they considered launching a coffee shop or fitness studio, but after researching their options, they realized franchising would allow them to enter business ownership with an established model and support system. That’s when they discovered DRYmedic and saw an opportunity to serve their community while building a future for their families.
Faith, Family, and Business
One of the most inspiring aspects of their journey is how they’ve leaned on their faith through every step. Brooke and Lindsay describe how they’ve relied on prayer and divine guidance, making business decisions with trust in God’s plan.
“Every time we felt uncertain, we prayed. And every time, doors opened in ways we couldn’t have imagined,” Lindsay shared.
Their complementary skills have also been a major asset—Brooke’s strength in operations and risk-taking balances Lindsay’s strategic, cautious approach. Together, they’ve built a business based on trust, excellence, and genuine care for their clients.
Why Franchising?
While they initially considered starting a business from scratch, they found that franchising offered a more secure and scalable path. DRYmedic provided the training, brand recognition, and support they needed to hit the ground running.
Their biggest lessons for future entrepreneurs?
✅ Take risks but trust the process
✅ Find a business partner who complements your strengths
✅ Have a purpose beyond profits—serve your community
✅ Faith is a foundation for resilience and success
Looking Ahead
Brooke and Lindsay are just getting started! They plan to grow their business, expand into complementary home services, and create financial freedom while being present for their families.
If you’ve ever thought about taking the leap into entrepreneurship, this episode is a must-listen!
👉 What’s one lesson from their story that resonates with you? Let us know in the comments!
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