I’m thrilled to be a part of the new Multi-Unit Franchisee Report – Service Brands Edition newsletter. I hope to share some insights on how franchisees in the service brand space can best use social media to grow their businesses.
There’s so much marketing advice and so many case studies out there that might be interesting but not necessarily helpful to service brands. Just because two systems are both franchised does not mean that they should be marketed the same way, especially on social media. Many marketing events and webinars lump all franchise-related social media strategies together. That is a huge mistake.
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