Is Your Franchisee Commitment Phobic?
Commitment appears to have gone out of fashion. Gone are the days of fidelity and faithfulness. Cohabitation has replaced marriage. Pay-as-you-go has replaced contracts. Today that product, idea or brand is awesome; tomorrow it will be passé. Loyalty is as rusty and dusty as that metal you won in the 50-yard dash in 3rd grade.[…]