Tatum Crews Interview – The Covery Wellness Spa

Work for the job you want, not the job you have.

Tatum Crews, CEO of The Covery Wellness Spa, joins us on this week’s episode of The Franchise Woman podcast.

Tatum talks about a defining moment in her life. She was part of a roundtable discussion where she was the only woman. At one point in the conversation one of the men said to her that she would be a CEO someday. She was only 25 or 26 years old at that time and somehow that struck a chord with Tatum. From that moment on she lived by the motto: Work for the job you want, not the job you have.

Seems that man not only saw something in Tatum but spoke prophetic words that soon transformed into reality.

Meet Tatum Crews

Tatum Crews has an impressive background with over 10 years in the health & wellness space. Starting her career with the nationally recognized brand, Orangetheory, focusing on regional operations training. She then worked with REGYMEN Fitness, sister company to The Covery, for six years, where she was the first employee of this start-up as VP of Operations and Marketing. When The Covery was founded in 2019, Crews took her passion for the wellness space to the brand, starting as the VP of Franchise Sales and Development and has worked her way up to become The Covery’s CEO.

Learn more about Tatum Crews

Learn more about The Covery Wellness Spa