What are the attributes of a Create Franchise Culture? How can you tell if a prospective franchisee will fit within a Create Franchise Culture? Does your franchise system operate under a Create Culture? Are your franchisee recruitment efforts in alignment with your companies culture?
This short SpotOn! Basics training with Rebecca Monet our CEO and Chief Scientist discusses the Create Franchise Culture and its unique characteristics including:
A Create Culture company is a dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by leaders, employees, and franchisees. A commitment to experimentation and thinking differently are what unify the organization. Individual initiative and freedom are encouraged.
They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining unique and new products or services. Being an industry leader is important. Their ability to quickly develop new services and capture market share makes them leaders and differentiates them in the marketplace and forces less agile competition to play catch-up.
Examples of companies that operate within a Create Culture include: IKEA, Spotify, Tesla and Apple.
Listen to the SpotOn! Chat to learn more about the Create Culture.
You can learn about the three other types of franchise cultures on our YouTube Channel. Don’t forget to subscribe as we are adding new videos regularly. Or maybe you’d like to start with the Compete Culture.
Take the SpotOn! Profile yourself: https://www.zorakle.net/assessment/welcome/leadership