An interesting article about the three pillars of franchise marketing and the evolving state of franchise marketing written by Justin Mink, CFE and SVP of Franchise Growth at Scorpion.
The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems. ‘Problems’ is the definition of business.” Thanks to COVID-19, the definition of “problems” for franchise brands has now been amplified to a previously unimaginable degree.
You can read complete article here: