Discovery Days for franchises were developed as an opportunity for both franchisors and potential franchisees to get to know each other and decide whether they are a good match. Traditionally, they have involved in-person meetings conducted at the franchisor’s offices, but in the age of COVID, franchisors are changing that and finding benefits that may alter the process long after the COVID crisis ends.
Franchisors are creating interactive virtual programs for potential franchisees similar to what they would get during an in-person visit to the franchisor’s headquarters. This includes presentations explaining the brand, its benefits, support and training for franchisees and other matters. In addition, franchisors can conduct virtual tours of their offices and operating franchises. Franchisees can meet the management team individually and in a group setting online and ask and answer questions to help them make informed decisions about whether to move forward with buying the franchise.
Read the full article here: https://issuu.com/thefranchisewoman/docs/tfwjan2021-pages/s/11536907