Welcome Aboard: KidStrong KidStrong is a rapidly growing children’s franchise that blends physical education with character development to help kids build confidence, strength, and social skills. Founded in 2015 by Matt and Makenna Sharp, along with former collegiate strength coach Patrick Hummel, KidStrong began as a small program aimed at helping their daughter develop confidence[…]
What happens when passion, purpose, and business ownership come together? You get something truly special—like the Starz Program, founded by Sophia Wastler. In the latest episode of The Franchise Woman podcast, Rebecca Monet and Tracy Kawa sit down with Sophia to discuss her journey as an entrepreneur, her mission to enrich children’s lives through dance,[…]
A franchise’s culture isn’t meant to be static. While core values provide the foundation, how those values are expressed and reinforced must evolve as the business expands. Growth introduces challenges—diverse markets, different franchisee expectations, and shifting consumer demands—all requiring an adaptable cultural approach. A franchise that resists change risks stagnation, while one that embraces evolution[…]
Welcome Aboard: ATC Healthcare ATC Healthcare was founded in 1985 by brothers Stephen and David Savitsky in Queens, New York. Recognizing the growing demand for qualified healthcare professionals, they established a staffing company operating “around the clock” to connect healthcare providers with facilities in need. Their vision was to create a reliable and efficient system[…]
Moving with Heart: How Danielle Wellings is Changing the Moving Experience Moving is one of life’s most stressful experiences, but what if there was a way to make it seamless, stress-free, and even comforting? That’s exactly what Danielle Wellings, CEO of ONESource Moving Solutions, is doing. In this episode of The Franchise Woman Podcast, hosts[…]
Defining your franchise’s culture is just the first step—reinforcing it ensures it becomes a lived experience. A strong brand culture is shaped by daily interactions, decision-making, and how franchisees and employees embody company values. Without reinforcement, culture fades, leading to inconsistent customer experiences, disengaged franchisees, and operational misalignment. Why Reinforcing Culture Matters Culture is more[…]
A strong, clearly defined brand culture is the backbone of a successful franchise system. But how do you know if your franchise network is actually aligned with the culture you envision? Many franchisors assume that once they establish core values, their franchisees and employees will naturally adopt them. However, culture isn’t static—it needs to be[…]
Welcome Aboard: United Water Restoration United Water Restoration Group (UWRG) was founded in 2008 by Lajos Nagy and Endre Banfi, both originally from Hungary. They began with a single van equipped with essential tools, actively seeking opportunities to assist clients in need. Within four years, their dedication and hard work led to the establishment of[…]
For years, Krystal Greenhaw excelled in healthcare IT. She led teams, solved problems, and built a career that many would consider successful. But after the pandemic shifted her work environment, she began to feel disconnected, unfulfilled, and exhausted. Her turning point? A heartbreaking moment when her 5-year-old son drew a picture of her constantly working[…]
If you’re a franchisor looking to strengthen your recruitment process, enhance training, and provide better support to your franchisees, this webinar is for you. Join us on Thursday, April 17 at 11:00 AM CT for a free session:“Using the Eclipse Report in Recruitment, Training & Support.” The Eclipse Report offers deep insights into the values,[…]
As a franchise broker, you know that finding the right match between candidate and brand is both an art and a science. That’s where SpotOn! Profile and SpotOn! Match come in—powerful tools designed to help you work smarter, not harder. Join us for a free, broker-focused webinar on Thursday, April 3 at 11:00 AM CT:“SpotOn![…]
Bringing new franchisees into your system isn’t just about financial qualifications or business experience—it’s about cultural fit. A franchisee who aligns with your brand’s values, work style, and expectations is far more likely to succeed and contribute positively to your network. Yet many franchisors overlook cultural fit, only to face challenges like franchisee dissatisfaction, operational[…]