Welcome Aboard: Neuron Garage Neuron Garage was born from a simple yet powerful childhood memory: one summer, the founder’s husband and a friend decided to build a working boat with no prior experience, instructions, or how-to videos. Despite the uncertainties, they forged ahead through trial, error, and creativity—ending the summer with a floating boat and[…]
What happens when a candidate scores high in leadership and drive—but fails to align culturally or emotionally with your brand? In July’s Franchisor Webinar, Zorakle Profiles’ Rebecca Monet led franchisors through two detailed case studies to answer that exact question. Using real Eclipse Reports, Rebecca demonstrated how to interpret data across seven core sciences—including values[…]
In the newest episode of The Franchise Woman podcast, we explore more than just business. We dive into decades of grit, growth, and the deep bonds formed between two remarkable women—Bonnie Lanyon of Rancho Cucamonga, California, and Carol Ann Hunter of Louisville, Kentucky. Both franchisees with PuroClean, Bonnie and Carol Ann share their stories of[…]
Welcome Aboard: The Mule The Mule opened its doors in Hamilton, Ontario, in 2015 as a crowd-funded, gluten-free taco and tequila bar. From the start, it stood out with chef-inspired tacos, creative cocktails, and a welcoming, inclusive setting. The Mule quickly became known for catering to diverse dietary preferences, offering vegetarian, vegan, and entirely gluten-free[…]
Franchisors know that bringing the right candidates into their system is both an art and a science. Zorakle’s Eclipse Comparison Report takes the guesswork out of that process—by providing a side-by-side look at how well a candidate aligns with your brand based on motivators, work style, culture, values, and more. But knowing how to interpret[…]
In our July 2025 Broker Webinar, Rebecca Monet provided a detailed, real-world walkthrough of the SpotOn! Profile—one of the most powerful tools in a broker’s toolkit. Using a live candidate example, Rebecca demonstrated how to interpret psychographic data to improve every stage of the discovery process. We explored: Brokers left with a clearer understanding of[…]
When you think about the moving industry, you might not expect to find a story that blends emotional intelligence, entrepreneurial grit, and a powerful mission of self-worth. But that’s exactly what Brooke Wilson brings to the table—and it’s why her episode on The Franchise Woman podcast is a must-listen. From Summer Job to $20M Business[…]
Welcome Aboard: BlueSage Longevity Labs BlueSage Longevity Labs emerged in 2024, founded by wellness innovators driven to redefine modern healthcare by blending aesthetics, advanced bioaesthetic technology, and holistic wellness services. The brand launched with a mission to revolutionize the med spa industry by offering personalized, science-backed treatments through a membership-based, clinical approach. From its inception,[…]
Welcome Aboard: The Car Key Store Founded in 2016 by automotive industry expert Michael Saldamarco, The Car Key Store was born from his deep knowledge in automotive repair, diagnostics, and programming. Recognizing the increasing technological complexity of modern vehicles, Michael and his wife Lauren established the company to deliver high-quality locksmith services tailored specifically to[…]
What happens when the fast pace of corporate life collides with personal anxiety, burnout, and the craving for purpose? If you’re JoJo Struebing, you leave the tech industry behind and build a wellness franchise that offers others what you desperately needed: healing, clarity, and calm. JoJo, the founder of Altered States Wellness, shared her compelling[…]
Are you ready to take your understanding of Zorakle Profiles to the next level? Whether you’re just getting started or you’ve been using the tools for years, our July Broker Webinar is designed to deepen your knowledge, enhance your skills, and help you serve your candidates more effectively. Join us on Thursday, July 10 for[…]
Welcome Aboard: Squeegee Squad Squeegee Squad traces its roots back to 1999, when brothers Jack and Joe Ruegsegger launched a modest operation under the name Jack & Joe’s Window Cleaning, Inc. While pursuing his business degree, Joe joined his brother Jack, and together they rapidly expanded their services across the Twin Cities metro area in[…]