Change Your Story

by Susan Scotts Were you able or required to work from home because of the recent pandemic and are wondering how you could go back to the office? Did you enjoy the freedom from distractions that working from home provided? Do you need to be there for your children to help them with virtual learning[…]

What to expect in 2020 for franchise development

2020: What to Expect in International Franchise Development

This article was written by William Edwards was published in October 2019 on Franchising.com. William Edwards asked international franchise specialists who reside and work in various regions of the world for their advice regarding franchise development in 2020 and beyond. Part 1 includes perspectives from the U.S, Canada and Central America – let us know[…]

Letter from the Editors

During this unusual time in the world, community is more important than ever. We all have had to find new ways to connect not only with work and school, but also with friends and family. In the September/October issue, “Community Engagement” is our focus. We are talking to women about how they engage in their[…]

Are Facebook Ads Worth It?

by Michelle Hummel As a franchisee trying to grow your customer base, you know there are two keys to success: positive word of mouth and advertising. Making your customers completely happy once they’re in your care is tough enough but knowing where and how to advertise effectively can be overwhelming. You undoubtedly have been approached[…]

On the Shoulders of Giants

Harper’s Story A lifelong advocate, activist and warrior for social justice, Jane Plitt has worked tirelessly for women’s equality. So, it is no wonder that when she came upon the story of Martha Matilda Harper, she was compelled to ensure Harper’s story was not lost to history. “If we don’t recognize how we have stood[…]

Tackling the What If Question

Tom Porterfield tackles the What If Question

Tom Porterfield, CPA and Founder of Porterfield and Company shares his What If in life. He talks with Rebecca Monet on this SpotOn! Chat about the importance of company culture and employee selection. He further discusses how his membership in Elevate Forum encouraged him to look at things in his business more pragmatically. A closer[…]

The Evolving State of Franchise Marketing

An interesting article about the three pillars of franchise marketing and the evolving state of franchise marketing written by Justin Mink, CFE and SVP of Franchise Growth at Scorpion. The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.”  Thanks[…]

Tackling the What If Question

Bryan Lewis tackling the question of what if

Another What If question on this SpotOn! Chat. Listen in as Bryan Lewis, founder of Press Waffle Company and Shark Tank winner shares his What If with Rebecca Monet, chief scientist of Zorakle Profiles. Check out the Press Waffle Co menu: https://www.presswaffleco.com/ Press Waffle Company is franchising: https://www.ownapress.com/