What are you doing differently with your franchise development program as a result of Covid-19?
We are not signing any new agreements right now. We are staying engaged with candidates and having our first RingCentral meeting with a small group today. We just need to know how this is going to play out, and how WBU stores will recover before we bring in a new franchisee and ask them to make this sort of commitment. We have changed our messaging (sending out more information about enjoying nature, kid’s activities, focus on planning and investigating) to avoid seeming desperate or predatory – but have actually upped our spend.
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