Welcome Aboard: 1+1 Cares 1+1 Cares is a senior care referral franchise that connects families with qualified, independent caregivers to support aging adults in the comfort of their own homes. Founded in 2007 in the San Francisco Bay Area, the company was born out of a personal need experienced by its founder, when navigating the[…]
In this episode of The Franchise Woman Podcast, Rebecca Monet sits down with Carrie Waltman, owner of America’s Swimming Pool Company (ASP) in Knoxville, Tennessee. Carrie is part straight-shooting entrepreneur, part nurturing mama bear, and all heart. Her journey into franchising wasn’t planned—but it’s been nothing short of remarkable. From raising three children as a[…]
One of the most overlooked yet crucial factors in franchisee selection is values alignment. A franchise is more than just a business model—it’s a community built on shared beliefs, priorities, and ways of operating. When a franchisee’s core values do not align with those of the franchisor, it can lead to frustration, disengagement, and ultimately,[…]
Zorakle Profiles has long been recognized for helping franchisors identify their ideal candidates—but are you tapping into the full power of the platform? In our April Franchisor Webinar, Rebecca Monet took a deep dive into how to leverage your Blueprint and Eclipse reports not just for recruitment, but also for training and supporting your franchisees[…]
Welcome Aboard: ClusterTruck ClusterTruck is a unique ghost kitchen franchise that specializes in delivering high-quality, chef-prepared meals without the need for a traditional dine-in restaurant. Founded in 2015 in Indianapolis, Indiana, by tech entrepreneur Chris Baggott, ClusterTruck was created to solve the challenges of food delivery by integrating technology and kitchen operations. Unlike third-party delivery[…]
How a Passion for Health and Service Turned Into a Thriving Franchise What if a childhood spent in the Amazon region of Brazil, surrounded by nature, family, and strong values, could shape a business destined for greatness? That’s the story of Marcieli Pastorio, CEO and founder of Maha Juice Bar, a thriving lifestyle brand that’s[…]
Welcome Aboard: KidStrong KidStrong is a rapidly growing children’s franchise that blends physical education with character development to help kids build confidence, strength, and social skills. Founded in 2015 by Matt and Makenna Sharp, along with former collegiate strength coach Patrick Hummel, KidStrong began as a small program aimed at helping their daughter develop confidence[…]
What happens when passion, purpose, and business ownership come together? You get something truly special—like the Starz Program, founded by Sophia Wastler. In the latest episode of The Franchise Woman podcast, Rebecca Monet and Tracy Kawa sit down with Sophia to discuss her journey as an entrepreneur, her mission to enrich children’s lives through dance,[…]
Moving with Heart: How Danielle Wellings is Changing the Moving Experience Moving is one of life’s most stressful experiences, but what if there was a way to make it seamless, stress-free, and even comforting? That’s exactly what Danielle Wellings, CEO of ONESource Moving Solutions, is doing. In this episode of The Franchise Woman Podcast, hosts[…]
Defining your franchise’s culture is just the first step—reinforcing it ensures it becomes a lived experience. A strong brand culture is shaped by daily interactions, decision-making, and how franchisees and employees embody company values. Without reinforcement, culture fades, leading to inconsistent customer experiences, disengaged franchisees, and operational misalignment. Why Reinforcing Culture Matters Culture is more[…]
A strong, clearly defined brand culture is the backbone of a successful franchise system. But how do you know if your franchise network is actually aligned with the culture you envision? Many franchisors assume that once they establish core values, their franchisees and employees will naturally adopt them. However, culture isn’t static—it needs to be[…]
For years, Krystal Greenhaw excelled in healthcare IT. She led teams, solved problems, and built a career that many would consider successful. But after the pandemic shifted her work environment, she began to feel disconnected, unfulfilled, and exhausted. Her turning point? A heartbreaking moment when her 5-year-old son drew a picture of her constantly working[…]