The Demographic Shifts in Franchise Ownership

The Age of Franchise Owners Is Dropping The face of franchising is changing—and changing fast. The average age of franchise owners has dropped significantly over the last two decades. In 2000, the typical franchisee was just over 51 years old. By 2024, that number fell to just under 45. This younger demographic brings new energy,[…]

The Future of Franchising: Multi-Unit and Semi-Absentee Ownership on the Rise

The world of franchising is evolving rapidly, and one trend is impossible to ignore: the rise of multi-unit and semi-absentee ownership. In our most recent webinar, hosted by Rebecca Monet of Zorakle Profiles, we explored the latest data, emerging patterns, and practical strategies that are reshaping how brokers and franchisors approach franchise growth. Multi-Unit Operators:[…]

Building Squads, Not Just Businesses: The Inspiring Journey of Dida Clifton and TheOfficeSquad

On a recent episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, hosts Rebecca Monet and Tracy Kawa sat down with Dida Clifton, Founder of TheOfficeSquad. With her trademark honesty, discipline, and heart for small business, Dida shared her journey from the Air Force to entrepreneurship, and how her vision is reshaping the[…]

The New Franchise Investor: The Rise of the Semi-Absentee Owner

Why High-Income Professionals Are Attracted The semi-absentee franchise model has quickly become one of the most talked-about ownership paths in modern franchising. Positioned as a way to “own a business without quitting your day job,” it has become especially attractive to high-income professionals—corporate executives, doctors, engineers, and seasoned entrepreneurs—who want to diversify their portfolios while[…]

Welcome Aboard Square Cow Moovers

Welcome Aboard: Square Cow Moovers Square Cow Moovers was founded in March 2008 by the Lombard family—Wayne, his son Wade, and his son-in-law Derek. After relocating to the Austin, Texas area in late 2007 to be closer together, the family decided to pursue business ownership and ultimately launched a moving company. With just a quirky[…]

Leading with Compassion: A Conversation with Natalie Black of Comfort Keepers

On a recent episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, hosts Rebecca Monet and Tracy Kawa spoke with Natalie Black, CEO of Comfort Keepers. Known for her warm but decisive leadership style, Natalie shared how both professional and personal experiences shaped her mission to lead with compassion while building one of[…]

Why Multi-Unit Ownership Is Reshaping Franchising

The Growing Dominance of Multi-Unit Operators Franchising in the U.S. has undergone a dramatic transformation over the past decade. What was once a network of entrepreneurial single-unit owners has evolved into an ecosystem increasingly driven by professional investors, private equity groups, and experienced multi-unit operators. Today, more than 420,000 franchise units operate under roughly 234,000[…]

Welcome Aboard Ziebart

Welcome Aboard: Ziebart Ziebart was founded in 1959 by Kurt Ziebart, a German-born auto mechanic who immigrated to the United States. Recognizing the need to protect vehicles from rust, which was a major issue for car owners at the time, he developed a unique rustproofing process. His innovative technique involved sealing a car’s body panels[…]

Building a Village: Johanna Bialkin’s Journey with Aldea Home & Baby

On the latest episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, hosts Rebecca Monet and Tracy Kawa welcomed Johanna Bialkin, Founder & CEO of Aldea Home & Baby. Johanna’s story is one of resilience, creativity, and a deep commitment to community. From New York Roots to San Francisco Dreams Raised in New[…]

Using SpotOn! Profiles to Decode Fear and Fuel Progress: Turn Behavioral Data Into a Trust-Building, Deal-Moving Strategy

When franchise candidates stall, ghost, or back away from the finish line, it’s easy to assume they’re not serious or the timing isn’t right. But more often than not, what’s really happening beneath the surface is fear—disguised as logic. That’s where SpotOn! Profiles become a game-changer. They’re not just personality assessments or preference reports. When[…]

Multi-Unit & Semi-Absentee Ownership: A Rare Joint Conversation for Brokers & Franchisors

The franchise industry is changing fast. Candidates are increasingly drawn to multi–unit ownership and semi-absentee models, seeking scalability, flexibility, and higher returns. But what do these shifts mean for brokers and franchisors? On Wednesday, September 17 @ 1:00 PM CT, Rebecca Monet will lead a rare joint webinar that brings brokers and franchisors together to[…]

Welcome Aboard Kebab Nation

Welcome Aboard: Kebab Nation Kebab Nation was founded by a husband-and-wife duo, Tony and Amy, who were inspired to launch their own brand after discovering the popularity of HSPs (Halal Snack Packs) thanks to a recommendation from Cousin Fred. They opened the first Kebab Nation location in Watsonia, a suburb of Melbourne, in 2017. Their[…]