When evaluating franchise candidates, it’s tempting to focus solely on the numbers. Do they have the financial capital? Do they meet the liquidity requirements? Are they credit-worthy? But what often gets overlooked—and can be far more influential in a candidate’s decision—is the balance between the capital they have and the risk they’re willing to take.[…]
Welcome Aboard: btone FITNESS btone FITNESS was founded by Jody Merrill, who opened the first studio in Lexington, Massachusetts, in 2010. Merrill, a former speech therapist, first encountered the Megaformer workout while training for a triathlon in San Diego. She was immediately drawn to the method’s ability to deliver a powerful, low-impact, full-body workout that[…]
When Mike Bahun reflects on his life, he doesn’t focus on the obstacles he faced growing up in inner-city Omaha. He focuses on how those hardships became the foundation for his success—and how they fuel his passion for helping others do the same. On the latest episode of The Franchise Woman: Where Passion & Purpose[…]
In today’s uncertain economic and political climate, franchise development teams are finding it harder than ever to move candidates through the sales process. Decision cycles are stretching out. Objections are piling up. And in many cases, promising prospects simply disappear without a word. What’s behind this resistance? More often than not, it’s fear. Not the[…]
Welcome Aboard: Satellite Teams Satellite Teams was founded in 2021 by Macky Samaco and Matt Martin, with its headquarters located in Sheridan, Wyoming. The company emerged from their shared vision of helping U.S. businesses build and manage long-term remote teams in emerging markets. Since its inception, Satellite Teams has specialized in connecting businesses with high-caliber[…]
What’s really holding franchisors back from scaling beyond 20 or 30 units?It’s not their business model.It’s not their marketing. It’s their leadership. That’s the tough truth Stephane Breault, franchise leadership coach and founder of Imagine Franchise, shares in our latest episode of The Franchise Woman: Where Passion & Purpose Collide. Leadership Is the Differentiator With[…]
Our July Broker Webinar was one of our most interactive sessions yet—and we’re bringing it back by popular demand! Join us Thursday, August 7 at 11:00 AM CT for an all-new, hands-on session where we’ll dive into Real Candidate Profiles together. Whether you’re a new broker or an experienced pro, this collaborative workshop will strengthen[…]
Welcome Aboard: Neuron Garage Neuron Garage was born from a simple yet powerful childhood memory: one summer, the founder’s husband and a friend decided to build a working boat with no prior experience, instructions, or how-to videos. Despite the uncertainties, they forged ahead through trial, error, and creativity—ending the summer with a floating boat and[…]
What happens when a candidate scores high in leadership and drive—but fails to align culturally or emotionally with your brand? In July’s Franchisor Webinar, Zorakle Profiles’ Rebecca Monet led franchisors through two detailed case studies to answer that exact question. Using real Eclipse Reports, Rebecca demonstrated how to interpret data across seven core sciences—including values[…]
In the newest episode of The Franchise Woman podcast, we explore more than just business. We dive into decades of grit, growth, and the deep bonds formed between two remarkable women—Bonnie Lanyon of Rancho Cucamonga, California, and Carol Ann Hunter of Louisville, Kentucky. Both franchisees with PuroClean, Bonnie and Carol Ann share their stories of[…]
Welcome Aboard: The Mule The Mule opened its doors in Hamilton, Ontario, in 2015 as a crowd-funded, gluten-free taco and tequila bar. From the start, it stood out with chef-inspired tacos, creative cocktails, and a welcoming, inclusive setting. The Mule quickly became known for catering to diverse dietary preferences, offering vegetarian, vegan, and entirely gluten-free[…]
Franchisors know that bringing the right candidates into their system is both an art and a science. Zorakle’s Eclipse Comparison Report takes the guesswork out of that process—by providing a side-by-side look at how well a candidate aligns with your brand based on motivators, work style, culture, values, and more. But knowing how to interpret[…]