Welcome Aboard: Flooring Xtra
Flooring Xtra is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high performing franchisees from low performers. Welcome Aboard Flooring Xtra.
About: Flooring Xtra
Flooring Xtra is New Zealand’s largest flooring brand, with 60+ retail stores nationwide.
Founded in 2008, Flooring Xtra was formed by ten companions working in the flooring industry who were dissatisfied with the brand offering available to Kiwi consumers. The friends banded together to establish Flooring Xtra, a business built upon the belief that community-based organizations were more effective than corporations.
Ten weeks after the launch of the Flooring Xtra brand, new stores were popping up all over the country. The brand’s popularity soared and the group of friends were overwhelmed by flooring retailers throughout New Zealand contacting them, eager to be a part of the Flooring Xtra story.
Within three years of launch, Flooring Xtra had become New Zealand’s largest flooring company. The appeal and success of Flooring Xtra can be attributed to the philosophy that lies at the heart of the brand. Based on a co-operative model, each store is owned and operated by a local with experience in the flooring industry. Stores in the Flooring Xtra group have the advantage of stronger buying power, access to marketing resources and a pool of knowledge to tap into from their peers. This formula has proven so successful that the Flooring Xtra brand was rolled out throughout Australia in 2010.
Learn more about: Flooring Xtra