Welcome Aboard: Mrs. Fields Cookies
Mrs. Fields Cookies was founded in 1977 by Debbi Fields in Palo Alto, California. At a time when freshly baked cookies were not readily available in stores, Debbi’s vision was to provide homemade quality cookies to the masses. Despite having no prior business experience and facing skepticism from many, she pursued her passion for baking with relentless determination. The company quickly gained popularity for its commitment to using premium ingredients, such as real butter and high-quality chocolate, and for baking its cookies fresh throughout the day to ensure a warm, delicious product every time.
In just a few years, Mrs. Fields Cookies expanded rapidly across the United States, becoming a familiar name in shopping malls and high-traffic locations. The company’s unique approach to customer service, combined with the irresistible aroma of freshly baked cookies, attracted a loyal customer base. Debbi Fields herself became the face of the brand, helping to establish a connection with consumers through her personal story and appearances in marketing campaigns. By the late 1980s and 1990s, Mrs. Fields had successfully franchised its operations, allowing for rapid growth both nationally and internationally.
Today, Mrs. Fields Cookies continues to thrive, offering a wide range of baked goods and treats in addition to its classic cookies. The brand has embraced modern technology, providing online ordering and delivery services to meet the needs of today’s consumers. Despite the growth and changes over the years, Mrs. Fields has remained true to its original commitment to quality and customer satisfaction. This enduring dedication has solidified its place as a beloved and trusted brand, known for bringing the comfort of homemade cookies to people around the world.
Right-Fit Franchisees
Mrs. Fields Cookies is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high-performing franchisees from low performers. Welcome Aboard Mrs. Fields Cookies.
Learn more about: Mrs. Fields Cookies
Contact: 480-434-1230