Don’t Sell. Bond.
Don’t Sell. Bond. by Steve Olson
Times have changed.
When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]