In our latest broker webinar, Rebecca Monet unpacked how understanding buyer motives can revolutionize how brokers position franchise opportunities. Drawing from neuroscience and Stanford Research Institute’s logic-based segmentation, she walked us through the three most common buyer types:
- Belongers – Traditional, duty-bound individuals who value family, faith, and stability.
- Emulators – Image-conscious, adventurous risk-takers who crave independence and recognition.
- Achievers – Strategic thinkers focused on growth, legacy, and control.
Rebecca explained how each group is driven by distinct values and fears—and how to tailor your marketing to appeal to them using fonts, layout, language, color, and storytelling.
Want to speak directly to your ideal franchisee? This replay is a must-watch.
To receive the marketing blueprints and glimmer words for each buyer profile, email Rebecca at rebecca@zorakle.net.
We’ll continue these monthly trainings, so if there’s a topic you want covered, reach out!