Day: May 19, 2025

Why Franchisors Must Match Candidates to Their Stage of Growth

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One of the most overlooked factors in franchisee selection is ensuring candidates align with the franchisor’s current stage of growth. The skills, mindset, and expectations required to thrive in an emerging system differ vastly from those needed in an established, mature brand. Many franchisors mistakenly assume that a strong franchisee is universally strong, regardless of[…]

Leveraging Values, Motives, Needs and Pain Points in Your Marketing Efforts: Webinar Replay Now Available

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In our latest broker webinar, Rebecca Monet unpacked how understanding buyer motives can revolutionize how brokers position franchise opportunities. Drawing from neuroscience and Stanford Research Institute’s logic-based segmentation, she walked us through the three most common buyer types: Rebecca explained how each group is driven by distinct values and fears—and how to tailor your marketing[…]