Stop Using Personality Test to Select Franchisees Personality tests are about as useful as ink blots when selecting a franchisee. There is less than 3% correlation between personality and performance. Stop using personality tests. Listen to Rebecca Monet’s interview on SpotOn! Chat with Bonnie Dillabough where she addresses the many reasons it’s a bad idea[…]
Would you be willing to participate in a science project if you knew it would benefit franchising? We are in hopes of dissecting correlations between psychometric markers and franchisee satisfaction and performance. […]
Zoracle’s SpotOn! Profile Basics: Values First of 7 SpotOn! Profile Basics webinars. Values determine what about the self is the meaningful core that governs people’s desires and the expression of these desires. Motives are the psychological drivers of behavior. Motives are the only true predictors of behavior. It’s one’s values which dictate his or her[…]