by Michelle Hummel As a franchisee trying to grow your customer base, you know there are two keys to success: positive word of mouth and advertising. Making your customers completely happy once they’re in your care is tough enough but knowing where and how to advertise effectively can be overwhelming. You undoubtedly have been approached[…]
Harper’s Story A lifelong advocate, activist and warrior for social justice, Jane Plitt has worked tirelessly for women’s equality. So, it is no wonder that when she came upon the story of Martha Matilda Harper, she was compelled to ensure Harper’s story was not lost to history. “If we don’t recognize how we have stood[…]
by Michele Rempel One thing I believe we can all agree on right now is that 2020 has been a memorable year for small businesses. I’ve talked to very few business owners or franchisees who have said that it has been “business as usual” for them. Add a traditional summer “lull” for many industries, and it could be a slow year[…]
Tom Porterfield, CPA and Founder of Porterfield and Company shares his What If in life. He talks with Rebecca Monet on this SpotOn! Chat about the importance of company culture and employee selection. He further discusses how his membership in Elevate Forum encouraged him to look at things in his business more pragmatically. A closer[…]
An interesting article about the three pillars of franchise marketing and the evolving state of franchise marketing written by Justin Mink, CFE and SVP of Franchise Growth at Scorpion. The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems. ‘Problems’ is the definition of business.” Thanks[…]
Another What If question on this SpotOn! Chat. Listen in as Bryan Lewis, founder of Press Waffle Company and Shark Tank winner shares his What If with Rebecca Monet, chief scientist of Zorakle Profiles. Check out the Press Waffle Co menu: https://www.presswaffleco.com/ Press Waffle Company is franchising: https://www.ownapress.com/
by Elizabeth Dunham “My business philosophy is that it is my employees’ job to keep customers happy, and it is my job to keep the employees happy.” This keen focus on culture and employee cultivation is what Laurie Spivack, CEO and President of Goodbye Graffiti USA, credits with the success of her business. Goodbye Graffiti USA is a franchise based in Seattle and offers graffiti removal,[…]
There are 5 predictable stages of growth in every franchise company. In this video Rebecca Monet, CEO and chief scientist of Zorakle Profiles talks about the characteristics, benefits and challenges of a Stage 5 Hybrid Franchise System. Stages of Growth (10-15 minutes) SOG1: Entrepreneurial https://youtu.be/P_3Yw10lVi4 SOG2: Partnership https://youtu.be/KJzZzfwZHo8 SOG3: Plug and Play https://youtu.be/qB5LS3Rdup4 SOG4:[…]
He loves you. He loves you not. Are your franchisees as fickle as your last boyfriend? Get Real. Get Zorakle. ZorakleProfiles.com Take the assessment yourself: https://www.zorakle.net/assessment/welcome/leadership
by Faizun Kamal Starting a business is tough in any climate. So why would anyone think about starting a business in the midst of a global pandemic? Over the past few months, I have seen many people become frozen with fear allowing uncertainty to rule their lives. I have also seen many others who are taking bold[…]
by Julie Lusthaus Tutoring is a booming business. In the U.S., it is reportedly a $4.9 billion industry. It is considered to be relatively recession-resistant in that parents are reluctant to cut education services to help their children. While in-person tutoring is likely to continue to experience strong growth, online learning may be even stronger. The size of the[…]
There are 5 predictable stages of growth in every franchise company. In this video Rebecca Monet, CEO and chief scientist of Zorakle Profiles talks about the characteristics, benefits and challenges a Stage 4 Empire Franchise System. Stages of Growth (10-15 minutes) SOG1: Entrepreneurial https://youtu.be/P_3Yw10lVi4 SOG2: Partnership https://youtu.be/KJzZzfwZHo8 SOG3: Plug and Play https://youtu.be/qB5LS3Rdup4 SOG4: Empire […]