Trumpism and Franchisee Selection This might sound strange, especially coming from a millennial, but, Donald Trump gave some great, advice that would have a ‘uge, and I mean ‘uge, impact on how franchisors select their franchisees. The outspoken businessman and Presidential candidate’s proposed method for vetting immigration candidates, prior to admitting them into the United[…]
I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.
This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.
If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.
Zoracle Profiles is excited to announce that we are a Silver Sponsor at this year’s 2016 Franchise Leadership & Development Conference in Buckhead, GA Join us September 28-30. We look forward to seeing everyone there. Stop by table F-7 and say hello or if you’d like to schedule a time to meet reach out to[…]
Zoracle’s SpotOn! Profile Mobile Friendly You asked. We listened. SpotOn! Assessments now has easier mobile access, making taking the assessment via smartphones and tables easy-pease. If your prospects are completing the assessment from your website or from a direct invite they can complete the assessment anytime, anywhere. With 68% of emails being opened from a[…]
Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.
At Zoracle we know that values affect every decision we make. From what we buy, what clothes we wear and what messages we respond to. In this SpotOn! Marketing Session, Rebecca Monet addresses our most commonly asked question by franchisors:”How do we attract more top performing franchisees”? It is important to note that each systems[…]
Thank you to everyone who came to the 1st Quarter 2016 San Diego Franchise Business Network event. A special thank you to Dan Martin of IFX for hosting the location and sharing his expertise with the group.
Our 2nd quarter meeting will hosted by Jack in the Box in April.
Save the Date: 1st Quarter 2016 FBN Join your fellow franchise executives Tuesday, January 26th from 5:30-7:30 for food, drinks and discussion. Topic: Milestones & Mindsets: 5 Ways to Get Franchisees to Actually Follow Your System and Yell at You Less Presented by Dan Martin of IFX Online. You are welcome to invite other franchise[…]
I’ve been in sales most of my professional life. I think, sales people as well as the rest of the population, have some pretty solid stereotypes about who we are and how we operate. Steve Olson of Olson & Associates along with Rebecca Monet of Zoracle Profiles recently teamed up to conduct research on some[…]
Franchisee Performance and Satisfaction Research Big thank you to Michelle Rowan and Eric Stites for co-presenting the research findings done by both Zoracle Profiles and Franchise Business Review with Rebecca Monet today! If you would like to include your franchise system in this year’s annual Top Performing Franchisee Research project contact us at: info@zoracle.net.
Start-up to Supersized: Navigating Franchise Growth Webinar Recognizing the crises and opportunities within each stage of growth is an important part of franchise development. Take a listen and let us know what you think!