What a great couple of days for Press Waffle Co. Over 200+ leads and Zorakle Profiles in just a couple of hours thanks to a Shark Tank Update on ABC-TV. Franchising is alive and moving forward. Keep going you guys!!!! hashtag#leadshashtag#qualifiedleadshashtag#targetedhashtag#conversions
At Zoracle we know that values affect every decision we make. From what we buy, what clothes we wear and what messages we respond to. In this SpotOn! Marketing Session, Rebecca Monet addresses our most commonly asked question by franchisors:”How do we attract more top performing franchisees”? It is important to note that each systems[…]
Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873
Profile-Based Franchise Marketing
Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer. More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.
How vs. Who
But before we can get into the how – let’s talk about whom. Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]
Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads? Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]
Franchise Revolution Webinar Rebecca Monet and Marcos Moura of DBAHuman are offering insight into who your ideal franchisee is and how to recruit more top performing franchisees on May 28th. Register here.
