Franchisee Performance and Satisfaction Research Big thank you to Michelle Rowan and Eric Stites for co-presenting the research findings done by both Zoracle Profiles and Franchise Business Review with Rebecca Monet today! If you would like to include your franchise system in this year’s annual Top Performing Franchisee Research project contact us at: info@zoracle.net.
Values. It’s a word we all hear, but more than likely most of us have never given the concept enough credit for the impact values have on our lives. Our values, quite frankly, define us. They govern a person’s desires and how they are expressed. They are what motivate us and shape our behaviors. Values effect all decision in things as simple as the brand of shampoo we buy to more complex decisions like which company we chose to work for or buy.
Values aren’t limited to people. Companies have values too; in fact values form the basis of company culture. That is why Zoracle’s SpotOn! profile assesses both the values of a franchisee and franchise system. I made a brief argument last week in the article: The 3C’s and How to Use Them in Franchisee Selection about values, but now we’re going to really break it down.
Four Categories of Values: Achievers, Belongers, Emulators and Societals.
The Achiever, much like the name suggests are driven by success. They have a strong desire to dominate and grow. They are well respected among their colleagues, but can be perceived as intimidating. The Achiever values structure and predictability prefer unique high quality products and services. Achievers prefer working with skilled employees or partners delegating and empowering them to get the job done. Achievers are often in positions of power, and once they reach the top, that isn’t enough – they must remain there and be the best. Additionally, Achievers have long term visions, making them great leaders – they can see the end result, and are willing to wait to on ROI, business to them is a complex game of strategy for them. […]
Join Zoracle Profiles and Franchise Business Review on August 20th at 11:00 AM PST for our webinar: The Relationship Between Franchisee Satisfaction and Franchisor Growth. Save your seat: https://attendee.gotowebinar.com/register/5258438916986508033 […]
Join Zoracle Profiles’ Rebecca Monet and Franchise Business Review’s Eric Stites on August 20th at 11:00 AM PST for our webinar: The Relationship between Franchisee Satisfaction and Franchisor Growth. Learn from our key findings and answer questions such as: How do franchisee demands change as your system grows? Which franchisee values types are right for[…]
Start-up to Supersized: Navigating Franchise Growth Webinar Recognizing the crises and opportunities within each stage of growth is an important part of franchise development. Take a listen and let us know what you think!
Zoracle SpotOn! Profile Basics: Stages of Growth The 2nd of 7 webinars in the SpotOn! Profile Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training addresses the Stages of Growth of a franchise system. Reach out if you have question to:[…]
Start-up to Supersized: Navigating Franchise Growth Join us July 16th @ 11:00 Pacific. To learn about the predictable stages of growth of a franchise company and how to navigate the challenges and opportunities within each stage of growth. https://attendee.gotowebinar.com/register/6515618312783030529
Seth Lederman: Select and Present Franchise Concepts Seth Lederman of FranNexus joined Rebecca Monet as they reviewed the results of 2 of his franchise candidates. One who bought a franchise another who did not. Case histories are always fun and our franchise brokers and franchisors learn so much. Check it out. Click Here Seth Lederman[…]
Franchise Revolution Webinar Rebecca Monet and Marcos Moura of DBAHuman are offering insight into who your ideal franchisee is and how to recruit more top performing franchisees on May 28th. Register here.
Gayle Sutton: Select and Present Franchise Concepts Gayle Sutton of Right Franchising joined Rebecca Monet to share how she selects and presents franchise concepts with insights from the SpotOn! Profile. Listen to her advice on how to work with couples. Selecting & Presenting Franchise Concepts
Zoracle’s SpotOn! Profile Basics: Values First of 7 SpotOn! Profile Basics webinars. Values determine what about the self is the meaningful core that governs people’s desires and the expression of these desires. Motives are the psychological drivers of behavior. Motives are the only true predictors of behavior. It’s one’s values which dictate his or her[…]