Thank you to everyone who came to the 1st Quarter 2016 San Diego Franchise Business Network event. A special thank you to Dan Martin of IFX for hosting the location and sharing his expertise with the group.
Our 2nd quarter meeting will hosted by Jack in the Box in April.
This is the second of two webinars on the mental filters prospective franchisees use to process information, come to conclusions, and take action. In this webinar, you’ll learn why some of your prospects require many options while others become easily overwhelmed when offered more than 2 choices.
Office Pride Completes Top Performer Blueprint Office Pride recently completed their Top Performer Blueprint Research. Going forward Office Pride will use the Eclipse Comparison Report which categorically compares prospective franchisees to Office Pride’s top performers. A Bit About Office Pride Office Pride Commercial Cleaning Services, business has been built on a reputation for quality. Office[…]
Zoracle Profiles and Franchise Brokers Association partner to determine the attributes that create franchisee success in various franchise systems. To participate in research is free. Franchise companies have the option to be included in the SpotOn! Match system to be launched 2Q2016. Listen to Chris Wall, Creative Director of FBA and Rebecca Monet, chief scientist[…]
Steve Olson, author of Grow to Greatness: How to build a world-class franchise system faster, franchisings #1 best selling book has done it again. Read his article Are you Losing Franchise Deals in October 2015 Franchising World where he highlight’s Zoracle Profiles’ research on 40 top performing franchise sales professionals.
I’ve been in sales most of my professional life. I think, sales people as well as the rest of the population, have some pretty solid stereotypes about who we are and how we operate. Steve Olson of Olson & Associates along with Rebecca Monet of Zoracle Profiles recently teamed up to conduct research on some[…]
Franchisee Performance and Satisfaction Research Big thank you to Michelle Rowan and Eric Stites for co-presenting the research findings done by both Zoracle Profiles and Franchise Business Review with Rebecca Monet today! If you would like to include your franchise system in this year’s annual Top Performing Franchisee Research project contact us at: info@zoracle.net.
Values. It’s a word we all hear, but more than likely most of us have never given the concept enough credit for the impact values have on our lives. Our values, quite frankly, define us. They govern a person’s desires and how they are expressed. They are what motivate us and shape our behaviors. Values effect all decision in things as simple as the brand of shampoo we buy to more complex decisions like which company we chose to work for or buy.
Values aren’t limited to people. Companies have values too; in fact values form the basis of company culture. That is why Zoracle’s SpotOn! profile assesses both the values of a franchisee and franchise system. I made a brief argument last week in the article: The 3C’s and How to Use Them in Franchisee Selection about values, but now we’re going to really break it down.
Four Categories of Values: Achievers, Belongers, Emulators and Societals.
The Achiever, much like the name suggests are driven by success. They have a strong desire to dominate and grow. They are well respected among their colleagues, but can be perceived as intimidating. The Achiever values structure and predictability prefer unique high quality products and services. Achievers prefer working with skilled employees or partners delegating and empowering them to get the job done. Achievers are often in positions of power, and once they reach the top, that isn’t enough – they must remain there and be the best. Additionally, Achievers have long term visions, making them great leaders – they can see the end result, and are willing to wait to on ROI, business to them is a complex game of strategy for them. […]
Join Zoracle Profiles and Franchise Business Review on August 20th at 11:00 AM PST for our webinar: The Relationship Between Franchisee Satisfaction and Franchisor Growth. Save your seat: https://attendee.gotowebinar.com/register/5258438916986508033 […]
We’re really excited to see that the importance of understanding values is gaining attention in franchising! Way to go, Dina Dwyer, fearless leader and Co-Chair of The Dwyer Group of franchises!
The goal of any business is to grow and be profitable. Franchising previously had a reputation that a unit would be awarded to anyone with enough money to open the doors. Fortunately, franchising is taking a new approach to awarding franchise units, one that Rebecca Monet, a behavioral scientist has been spearheading for over 20[…]
Start-up to Supersized: Navigating Franchise Growth Webinar Recognizing the crises and opportunities within each stage of growth is an important part of franchise development. Take a listen and let us know what you think!