At Zoracle we know that values affect every decision we make. From what we buy, what clothes we wear and what messages we respond to. In this SpotOn! Marketing Session, Rebecca Monet addresses our most commonly asked question by franchisors:”How do we attract more top performing franchisees”? It is important to note that each systems[…]
Lonnie Helgerson joined Stan Friedman and Paul Segreto on Franchise Today. “Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great[…]
Call it alignment. Call it fit. Call it what you want.
Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you? Then why spend $80,000 on a business that will rub you the wrong way?
Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit. I’ll address each stage in separate articles.
Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.
FBR’s 2016 Ops Webinar Series Five Sessions: May 10 | May 12 | May 17 | May 19 | May 24 Grow your brand and improve overall performance by gaining powerful insight into the best operational practices employed by today’s leading franchise experts! This five-session program returns in 2016, taking a deep dive into new topics with our expert[…]
Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873
Growing Pains: Seizing the Opportunity
All franchise systems go through five predictable stages of growth. Growing from one stage to another creates equally predictable changes, crises and challenges. For those that are alert to the signs of a franchise system’s stage of growth there is great opportunity. Opportunity that is – if you fit within that franchise system’s current stage of growth. If not, you can expect lots of frustration and disappointment.
Note: This is an excerpt from Rebecca Monet’s Seizing the Opportunity article in FranchiseExpo.com.
Join us March 24 at 10 PST to discuss : Values & Splatter Dots You already know that values influence behavior. In fact, values are behind every decision your prospective franchisee will make – including which business they will buy. Makes sense then to know your prospect’s values. But did you know a missing value[…]
SpotOn! Chat: The Plug and Play Franchise SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discussing Stage 3 Plug and Play Franchise Companies and their attributes, crises and means of ongoing growth. Rebecca also discusses the use of franchisee profiling tools for franchisee recruitment and franchisee selection.
Profile-Based Franchise Marketing
Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer. More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.
How vs. Who
But before we can get into the how – let’s talk about whom. Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]
Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads? Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]
Another IFA Convention has come to an end and we could not be happier with having been in attendance. Connecting with fellow franchise professionals, clients and hearing some of the challenges and milestones in franchising are just a few of the reasons anyone should attend next years Convention in Las Vegas.
In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.
There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]