Tag: franchise development

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

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Don’t Sell. Bond. by Steve Olson

Times have changed. 

When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]

Rebecca Monet teaches meta programs and how they effect a prospecgtive franchisee's decision making

Decision Making Strategies

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SpotOn! Selling: Decision Making Strategies Meta Program are scarcely conscious, yet enormously influential filters that individuals use to process, make sense of and respond to information from the world around them. In this video you’ll learn 3 Decision Making Meta Programs including: Optional vs. Procedural, Sameness vs. Exception and Internal vs. External.

Rebecca Monet's The Empire Franchise article in FranchiseExpo.com, Stages of Growth, Franchise Marketing, Franchise Broker, Franchisee Profiling

The Empire Rules

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Franchise Size Does Matter

I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.

This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.

If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.

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Silver Sponsor: Franchise Leadership & Development Conference

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Zoracle Profiles is excited to announce that we are a Silver Sponsor at this year’s 2016 Franchise Leadership & Development Conference in Buckhead, GA Join us September 28-30. We look forward to seeing everyone there. Stop by table F-7 and say hello or if you’d like to schedule a time to meet reach out to[…]

Zoracle Profiles new mobile-friendly franchisee assessment

SpotOn! is now Mobile Friendly

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Zoracle’s SpotOn! Profile Mobile Friendly You asked. We listened. SpotOn! Assessments now has easier mobile access, making taking the assessment via smartphones and tables easy-pease. If your prospects are completing the assessment from your website or from a direct invite they can complete the assessment anytime, anywhere. With 68% of emails being opened from a[…]

Top Traits of the Best Franchisee Recruiters

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1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.

Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

Get Em’ to Take the Profile!

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Get Em’ to Take the SpotOn! Profile Webinar! When: Thursday, July 28 Time: 11:00 PDT A common question our clients ask is: how do you get prospects to take the assessment? We decided to turn to our franchisor and franchise broker clients and ask them to share their best practices and success stories. Participating panelists:[…]

Research: Marriage is Good for Franchise Sales

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Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field. We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was[…]

Zee-Zor Fit Matters

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Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.

Gary Occhiogrosso Show

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Amazing interview by Gary Occhiogrosso,during the IFE show last week. Just a few heavy hitters on in this interview:  Stan Friedman, Paul Rocchio and MaryAnn O’Connell. Stan was gracious enough to mention using Zoracle Profiles, SpotOn! Assessment to help prospective franchisees better understand themselves and help in the franchise selection process. Tune in at 18:45 for his segment on his[…]

Franchise Expo New York

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MFV organized yet another excellent franchise expo. Zoracle Profiles participated in the New York event as visiting suppliers. The best part for us is always the relationships with fellow franchise professionals – spending quality one-on-one time discussing individual goals and challenges. Each of us are building different businesses but none of us are doing so[…]

Rebecca Monet joins Bonnie Dillabough on SpotOn! Chat to discuss the Stages of Growth of a Franchise System

Empire Franchise System

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SpotOn! Chat: The Empire Franchise System Rebecca Monet joins Bonnie Dillabough on the 4th of 5 podcasts on the Stages of Growth of a Franchise System. Here they discuss Stage 4: The Empire Franchise System along with the attributes, challenges and benefits of a prospective franchisee selecting a Stage 4 franchise system.