SpotOn! Chat: Entrepreneurial Franchise System SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discuss Stage 1 Entrepreneurial Franchise Systems and their attributes, crises and means of ongoing growth.
Franchisee Performance and Satisfaction Research Big thank you to Michelle Rowan and Eric Stites for co-presenting the research findings done by both Zoracle Profiles and Franchise Business Review with Rebecca Monet today! If you would like to include your franchise system in this year’s annual Top Performing Franchisee Research project contact us at: info@zoracle.net.
Values. It’s a word we all hear, but more than likely most of us have never given the concept enough credit for the impact values have on our lives. Our values, quite frankly, define us. They govern a person’s desires and how they are expressed. They are what motivate us and shape our behaviors. Values effect all decision in things as simple as the brand of shampoo we buy to more complex decisions like which company we chose to work for or buy.
Values aren’t limited to people. Companies have values too; in fact values form the basis of company culture. That is why Zoracle’s SpotOn! profile assesses both the values of a franchisee and franchise system. I made a brief argument last week in the article: The 3C’s and How to Use Them in Franchisee Selection about values, but now we’re going to really break it down.
Four Categories of Values: Achievers, Belongers, Emulators and Societals.
The Achiever, much like the name suggests are driven by success. They have a strong desire to dominate and grow. They are well respected among their colleagues, but can be perceived as intimidating. The Achiever values structure and predictability prefer unique high quality products and services. Achievers prefer working with skilled employees or partners delegating and empowering them to get the job done. Achievers are often in positions of power, and once they reach the top, that isn’t enough – they must remain there and be the best. Additionally, Achievers have long term visions, making them great leaders – they can see the end result, and are willing to wait to on ROI, business to them is a complex game of strategy for them. […]
We’re really excited to see that the importance of understanding values is gaining attention in franchising! Way to go, Dina Dwyer, fearless leader and Co-Chair of The Dwyer Group of franchises!
The goal of any business is to grow and be profitable. Franchising previously had a reputation that a unit would be awarded to anyone with enough money to open the doors. Fortunately, franchising is taking a new approach to awarding franchise units, one that Rebecca Monet, a behavioral scientist has been spearheading for over 20[…]
Stop Using Personality Test to Select Franchisees Personality tests are about as useful as ink blots when selecting a franchisee. There is less than 3% correlation between personality and performance. Stop using personality tests. Listen to Rebecca Monet’s interview on SpotOn! Chat with Bonnie Dillabough where she addresses the many reasons it’s a bad idea[…]
Rebecca Monet on Social Geek Radio Rebecca Monet was the featured guest of Deb Harrison Evans, of Franchise Foundry and Jack Monson, of Manalto on their show: Social Geek Radio! Listen to them talk about the good, bad and ugly of personality profiles. Rebecca Monet has some strong opinions as to why personality test are[…]
Franchise Revolution Webinar Rebecca Monet and Marcos Moura of DBAHuman are offering insight into who your ideal franchisee is and how to recruit more top performing franchisees on May 28th. Register here.