Michael Layman, VP Federal Government Relations (IFA)

Michael Layman, Vice President of Government Relations for the International Franchise Association (IFA) is a captivating speaker with a sense of humor. Never hurts to have a sense of humor especially in this highly regulated world of franchising! Michael Layman shared some pros and cons within franchising at Franchise Brokers Association Conference, in Orlando, FL[…]

Catherine Monson a Most Admired CEO

The Dallas Business Journal recently named Catherine Monson, CEO of FASTSIGNS International, Inc. as a 2019 Most Admired CEO.  The Dallas Business Journal created The Most Admired CEO Awards in 2018 to recognize executives not only for impressive stewardship of their companies, but also for cultivating an inclusive, collaborative culture.  Read full article here: https://www.fastsigns.com/newsroom/news-press-releases/article/2019/09/12/catherine-monson-recognized-as-a-2019-most-admired-ceo

CarePatrol: Top Performer Franchisee DNA Established

CarePatrol is the nation’s largest senior placement organization with over 150 local senior advisors. CarePatrol advisors provide Peace of Mind to clients and their families. Shannon McInnis will gladly accept SpotOn! Match referrals from franchise consultants.

The importance of culture in franchising.

It’s All About Culture!

Culture. We hear it everywhere. But other than “traditions, customs and throwing a plate against the wall when we’re done eating,” what does culture really mean in the context of a business setting? Let’s explore. What is Culture? Culture is defined in example 5.c. of Merriam-Webster as “The set of shared attitudes, values, goals, and[…]

Silver Sponsor: Franchise Leadership & Development Conference

Zoracle Profiles is excited to announce that we are a Silver Sponsor at this year’s 2016 Franchise Leadership & Development Conference in Buckhead, GA Join us September 28-30. We look forward to seeing everyone there. Stop by table F-7 and say hello or if you’d like to schedule a time to meet reach out to[…]

Research: Marriage is Good for Franchise Sales

Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field. We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was[…]

Zee-Zor Fit Matters

Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.

Gary Occhiogrosso Show

Amazing interview by Gary Occhiogrosso,during the IFE show last week. Just a few heavy hitters on in this interview:  Stan Friedman, Paul Rocchio and MaryAnn O’Connell. Stan was gracious enough to mention using Zoracle Profiles, SpotOn! Assessment to help prospective franchisees better understand themselves and help in the franchise selection process. Tune in at 18:45 for his segment on his[…]

Stages of Growth in Franchising: Fit Matters

aligned

Call it alignment. Call it fit. Call it what you want.

Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you?  Then why spend $80,000 on a business that will rub you the wrong way?

Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit.  I’ll address each stage in separate articles.

Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.

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Too Many Leads

Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads?  Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]