Zee-Zor Fit Matters
Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.
Tag: SpotOn!
Gary Occhiogrosso Show
Amazing interview by Gary Occhiogrosso,during the IFE show last week. Just a few heavy hitters on in this interview: Stan Friedman, Paul Rocchio and MaryAnn O’Connell. Stan was gracious enough to mention using Zoracle Profiles, SpotOn! Assessment to help prospective franchisees better understand themselves and help in the franchise selection process. Tune in at 18:45 for his segment on his[…]
Attract Your Ideal Zees
At Zoracle we know that values affect every decision we make. From what we buy, what clothes we wear and what messages we respond to. In this SpotOn! Marketing Session, Rebecca Monet addresses our most commonly asked question by franchisors:”How do we attract more top performing franchisees”? It is important to note that each systems[…]
Stages of Growth in Franchising: Fit Matters
Call it alignment. Call it fit. Call it what you want.
Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you? Then why spend $80,000 on a business that will rub you the wrong way?
Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit. I’ll address each stage in separate articles.
Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.
SpotOn! Marketing
Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873
Webinar: Splatter Dots
Join us March 24 at 10 PST to discuss : Values & Splatter Dots You already know that values influence behavior. In fact, values are behind every decision your prospective franchisee will make – including which business they will buy. Makes sense then to know your prospect’s values. But did you know a missing value[…]
Too Many Leads
Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads? Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]
IFA 2016 – San Antonio
Another IFA Convention has come to an end and we could not be happier with having been in attendance. Connecting with fellow franchise professionals, clients and hearing some of the challenges and milestones in franchising are just a few of the reasons anyone should attend next years Convention in Las Vegas.
Communication: The 4th C
In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.
There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]
Selling with SpotOn!
Cris Jones of My Franchise USA joins Rebecca Monet to discuss two of her E2 franchise candidates and how she selects and presents franchise concepts using the SpotOn! Profile.
Debunking Franchise Sales Myths
I’ve been in sales most of my professional life. I think, sales people as well as the rest of the population, have some pretty solid stereotypes about who we are and how we operate. Steve Olson of Olson & Associates along with Rebecca Monet of Zoracle Profiles recently teamed up to conduct research on some[…]
Ink Blots
Stop Using Personality Test to Select Franchisees Personality tests are about as useful as ink blots when selecting a franchisee. There is less than 3% correlation between personality and performance. Stop using personality tests. Listen to Rebecca Monet’s interview on SpotOn! Chat with Bonnie Dillabough where she addresses the many reasons it’s a bad idea[…]